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Both went viral and left trails of social media venom in their wake.

On Monday, Honey Maid will jump on the diversity bandwagon with a far-reaching campaign by the 90-year-old graham cracker brand that raises the use of diversity in mainstream ads to a whole new level.

America's biggest brands are at an advertising crossroads and the diversity that their ads project has suddenly emerged as one of society's most visual – if not incendiary -- flash points.

It began with America's biggest brands are at an advertising crossroads, and the new diversity that their ads project has suddenly emerged as one of society's most visual — if not incendiary — flash points. It began with several recent, high-profile diverse TV spots from two multibillion-dollar brands: a Cheerios spot staring a biracial girl with white mom and black dad; and a Coca-Cola spot featuring minorities singing America the Beautiful in their native languages.

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