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We talk to Keyword Hero, the start-up that set out to solve “(not provided)”, and Rand Fishkin, who believes that reclaiming organic keywords will lead to a better web.
The internet is essentially a giant database, overflowing with data points about individuals.
Today, it’s hard to find anyone who hasn’t commented on a blog entry, made a post in an online forum, or registered at Facebook or Flickr.
Search Engine Optimization is an imperfect science, and the sheer amount of sometimes contradictory information available about Google updates and SEO best practices has led to a tendency for knee-jerk reactions and sweeping generalizations among the community. Google has released a new, feed-based mobile homepage in the US, in perhaps the most drastic and significant update of its homepage since 1996.
We take a look at what the relaunch entails, and how it might change things for marketers.
With ecommerce growing rapidly year-on-year, it's essential for online retailers to have the right technology to underpin their strategy.